Yes, there are three stages of video production and sadly most novice video makers only do two of them! Everyone does production (the shooting the video) and Post production (editing, sound mixing etc.) but Pre production is where the pros live.
This is the phase where are the planning, scheduling and kinks are worked out. This where questions get answered before they turn into problems. This is the phase of production that you think through the entire video. What will it look like? What materials and or equipment (learn more about equipment here) do I need? What graphics will I want? When will I film this? One great step of helping you visualize your video is story boarding. You can learn more about that here.
An additional step you need to take as a blogger is to ask yourself “how does this add value to my blog?”. Video takes a lot of time so it should add something to your blog. Will it give insight to you private life? Will it show your readership how to do a project? Will it bring traffic? It needs to enhance your blog in some way or it’s not worth your time.
This is the phase where you shoot all the video. This also includes cutting any voice over narration and graphics that need to be made. Production goes much more smoothly (and takes less time) if proper pre production work has taken place.
This is where all pieces that you’ve made are sewn/ glued/ stapled together in editing. A good editing job takes time – this is not a step that should be rushed through. Editing can make or break a good clean video. And when I speak of editing I’m not just talking about pictures – I’m talking about audio. Make sure that the audio mix is good. Is the music too over powering? Can the person who’s speaking be clearly understood? Don’t be so overly focused on the look – that you drop the ball on sound.
Now that you have your video all shiny and ready to go it needs to be seen! What audience is this for? Select the best distributor for your work (YouTube, Facebook, Instagram, etc) and upload to one or all of them. Make sure to research good keywords for naming your video.